Privacy Issues Surrounding Biometric Technology

The terrorist attacks on the World Trade Center have provoked in-depth discussion and study of existing security measures, their deficiencies, and how to enhance security to prevent similar terrorist attacks from occurring in the future. Biometric technology has risen to the top of the list as a possible solution. The government is not the only entity exploring biometric security systems. The financial services industry see biometrics as a way to curb identity theft. Biometrics are intrinsic physical characteristics used to identify individuals. The most commonly used biometric is fingerprints but others include, handprints, facial features, iris & retinal scans, and voice recognition.

Soon after 9/11 there were calls for the issuance of national ID cards containing biometric information on an RFID chip implanted on the card. The argument is that national ID cards will increase security by identifying individuals with their unique fingerprints which are much more difficult to counterfeit than standard photo ID cards. There is also a movement toward biometric passports. It looks like biometric passports are coming soon. National ID cards may follow.

Biometric identification is nothing new. Humans have been identifying other humans biometrically since the beginning of time. You recognize people you know by their facial features, their voice, and other biometric features. What’s new is introducing technology into the mix that compares a given biometric with a stored database of biometrics to verify the identity of an individual. An individual place their finger on a fingerprint scanner and the image is compared with the database to verify the person’s identity. Promising as it is, biometric technology has not been without hiccups but biometrics are advancing quickly and becoming more and more prevalent in security systems.

Fingerprints are the most commonly used biometric identifiers. The National Institute of Standards and Technology (NIST) conducted a study that showed single fingerprint biometric systems had a 98.6 percent accuracy rate. The accuracy rate rose to 99.6 percent when 2 fingerprints were used and an almost perfect 99.9 percent when 4 or more fingerprints were used. The study results show that biometric identification is nearly perfect which is not surprising given the uniqueness of human fingerprints.

The US-VISIT program, which is an acronym for United States Visitor & Immigrant Status Indicator Technology, currently requires foreign visitors to the US to present a biometric passport containing 2 fingerprints and a digital photo for identification purposes before being granted admission to the U.S. Of course the biometrics are compared against a vast network of government databases full of known and suspected terrorists and other criminals.

On the surface biometric technology may sound like a panacea but it’s use has raised significant privacy concerns that need to be addressed. Here are six major privacy concerns: storage, vulnerability, confidence, authenticity, linking, and ubiquity.

Critics wonder how the data will be stored and how vulnerable it will be to theft or abuse. Confidence issues center around the implications of false positives and false negatives. Can the biometric data be used to link to other information about the individual such as marital status, religion, employment status, etc.? And finally ubiquity. What are the implications of leaving electronic “bread crumbs” to mark a trail detailing every movement an individual makes?

Until these issues are addressed, privacy advocates will lead a charge to resist biometric technology claiming it as a way for the government to assume a “Big Brother” type of rule as described in George Orwell’s novel 1984. But protest as they may, it’s likely national security concerns and the ability of biometric systems to enhance the security of US border and possibly prevent another major terrorist attack will win out over privacy concerns.

Online Driver’s Education

What Is the Purpose of Online Driver's Education?

Online driver's education imparts learning skills and fundamental concepts relating to driving test so as to prepare distance learners for a driver's license exam, irrespective of age-group. The driver's education imparted from the online mechanism is certainly a boon to all those who, without moving to the desired location can reap the benefits for learning the basics and concepts related to driving in order to obtain a valid driving license.

How is Online Driver's Education Beneficial to a Person?

Online driver's education programs are beneficial to online student in numerous ways. Some of them are:

1. Online driver's education programs are far more affordable and it typically takes a person to shell around $ 40 to get enrolled in an online driver's education program, which is definitely a bargain!

2. The learning methodology and virtual classroom environment is easy to understand and all assistance is provided to let students get familiarized with the concepts of online education and online learning tools.

3. The students can access their course contents from any of the preferred locations all over the world and can complete the online education program for driving skills without disturbing their other personal and / or professional commitments.

4. The students can fix their own time schedules and learning hours, which makes online driver's education convenient and flexible.

5. The virtual classroom lends an impersonal impression and a student is an independent learner in the long run, since it has little interface to offer between a student and trainers. It also offers less inter-linking and inter-personal interaction and interface between virtual class-fellows, which rewards off any chances of distractions.

6. A student can attend virtual classroom sessions, discussions groups, newsgroups, forums and numerous other interactive activities at his / her own discretion and it's up to a student to complete the pending online workbook assignment and get it checked and assessed by teacher via online learning management systems.

7. All that is needed in this online program is an internet connection and a flair for understanding and learning new and innovative concepts with the help of online learning tools and materials like audio / video / web conferencing, webinars, whiteboards, chats, forums, discussion groups, e-mails etc.

What Is the Selection Criteria for Online Driver's Education Program?

The online driver's education program is a student-centric and effective learning based program, which helps a student understand the fundamental concepts of driving so as to appear for the driving test and obtain a legal driving license. Distance learners must verify the accreditation of the online education program as well as the online driving school that they have applied at their own online driver's education. Since online training and distance learning education may have some important formalities on part of students before getting started, a student must verify all information and formalities relating to a selected course.

What is "Green Driver's Ed"?

Green Driver's Ed is an acronym for Green Driver's Education with a special emphasis on environment. This is a new notification being introduced within the driving school community which includes environmental consciousness as a fundamental part of conventional driver's education curriculum. It adds sense to a person in terms of community welfare and environmental awareness when compared with a traditional learning course for driving.

Family Vacation Ideas – Family Fun at the Grand Canyon

Are you looking for some family vacation ideas? Consider a trip to the Grand Canyon for your next family vacation. There are no words that fully describe it and pictures can not capture the incredible beauty of this 277-mile long, one-mile deep wonder. The Grand Canyon is located approximately two and a half hours north of Phoenix, in Northern Arizona. July is the warmest month for the Grand Canyon, but because of the higher elevation, the average highs are only 84 degrees, while the lows dip down to around 50. Compare this to Phoenix where the average high this time of year is 104 degrees.

There is lodging at the Grand Canyon, but space is limited and generally more expensive than nearby hotels. Williams, Arizona is about 30 miles south of the Grand Canyon, and is a great little town to stay in while exploring the area. It offers a wide range of accommodations and restaurants, beautiful Ponderosa pine trees, clear, crisp air, and a variety of outdoor activities.

The Grand Canyon Railway leaves from Williams and offers several classes of vintage train service to the Grand Canyon. This is a great way to get from Williams to the Grand Canyon, and journeying to the canyon by rail offers a fun and unique travel experience for your family. Along the way, enjoy 65 miles of Grand Canyon Country views and Old West entertainment.

The most popular tour of the Grand Canyon is by car and bus around the South Rim. It is open year-round and features easily accessible trails and outlooks. It also has shops, hotels, and several restaurants. In addition to viewing the stunning scenery, visitors can hike, camp, take mule rides, or go on a rafting trip. For those hiking to the canyon floor, be aware that temperatures in July and August can be substantially higher than those at the rim.

Whether you visit the South Rim, West Rim, North Rim, or some other part of the canyon, it will certainly be a memorable trip for your entire family. Even if you have seen hundreds of photos in the past, there is no way to really appreciate the beauty of this area until you actually visit it. The Grand Canyon is truly magnificent. Have a safe and wonderful trip!

Facebook Holiday Marketing Tips

Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.

Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.

Here are some tips that will help you with a strong holiday marketing plan on Facebook:

Show your holiday spirit

No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.

Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.

Hold special contests and sweepstakes

This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.

There are several third-party apps that make it easy to set up a Facebook contest.

Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.

Give valuable coupons

Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.

Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.

A good coupon can be anything from a great BOGO offer to free shipping.

Focus more on mobile

A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.

Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.

Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.

Open a pop-up shop

During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.

Give them more

When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.

Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.

The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.

Are you ready for social media holiday marketing?